Hi! I’m Julianna — the Latina, female founder and creative heart behind JP Craft Lab 💕 A Westchester-based small business built on creativity, personality, and a love for making everyday life a little more fun.

Owning my own business has always been a dream. If you’ve known me long enough, you might remember some of my earlier chapters — from my self-love blog Rules from Jules in college to my high-school jewelry shop Jewels from Jules. I’ve always loved creating, sharing, and finding little ways to bring people joy.

Today, JP Craft Lab is the newest (and definitely my favorite) version of that dream. What started as a creative passion project has grown into a collection of fun, cheeky, and thoughtfully designed finds made to add a little extra personality to your everyday.

Everything you’ll find here is intentionally chosen or created for JP Craft Lab — whether it’s handmade by me at home, designed by me and professionally brought to life, or carefully curated from other small businesses and makers I love supporting. No matter how it gets here, every piece has to pass the same test: it should feel special, make you smile, and bring a little more whimsy to your day ✨

JP Craft Lab has grown in ways I never could have imagined, but at its heart, it’s still a true labor of love. It’s built with a whole lot of creativity, the support of some pretty incredible friends and family, and every single person who has placed an order, stopped by a pop-up, shared a post, sent a message, or told a friend about my little business.

Thank you for being here and for allowing me to keep dreaming up cute things and putting them out into the world. I hope you find something that feels like it was made just for you 🤍